As an exporter there is only so much that you can do to try
and ensure that your goods and services are being distributed by your overseas
selling partners in a correct way. We British are mainly very good at following
the rules, where we know they exist! We are fortunate to have long-established
procedures, with English law being the bedrock on which most countries’ laws
are built, with London still regarded as one of the world’s key financial
centres, and with UK Customs being one of the most efficient customs
authorities. We have a good understanding of procedure and documentation, and
the importance of doing things “the right way”. In the time I have been running
my own business, and for sixteen years before that when I worked in export
roles in different market sectors, my worst payers and most troublesome
projects have not been in distant or difficult overseas markets, they have been
here in the UK! I believe that is mainly because our regulatory framework and
our attitude to compliance is generally good when it comes to trading outside
of our own country.
I recall a container load of second hand and reconditioned
woodworking machinery being prepared for shipment to Ghana back in the
mid-1990s. As the consignment was being inspected in the works yard by SGS, the
Ghanaian customer’s British based friend arrived with a Ford Transit engine and
four double mattresses that he had been instructed to load into the container.
No paperwork, no goods value. Just stuff to add to the load. Well tough! Our
documents had already been prepared and it would have frankly been a pain to
alter them all at such short notice for this ‘afterthought’, so we declined to
load, and it was left for me to explain to the customer’s representative why.
That might seem a bit harsh, but as an exporter it is vital
to maintain the integrity of any shipment. It is the exporter’s responsibility
to ensure that what is shipped complies absolutely with the documents it is
shipped against. Our inspections services, HM Customs, and overseas Customs
offices are going to spot significant discrepancy between the two. Then you are
likely to experience delays to your consignment, possible demurrage charges or
fines. It is probably simpler to comply than to default. And be in no doubt
that it is not possible to pass on the responsibility to a third party, such as
your freight forwarders, because the responsibility is yours.
There was another instance where a competitive European
company shipped a large machine to the USA, where its value had been
under-declared on the invoice. It probably would have passed through the system
un-noticed but for the fact that the container in which the machine was carried
was dropped as it was unloaded from the arriving vessel. And that led to a
scrutiny of the load, delays to its onward shipment, and eventually significant
fines being levied against the manufacturer that pretty well finished their
business.
I recall two other examples where goods had arrived at their
ports of destination in Saudi Arabia where the load was found to be discrepant
with the documents. The first is funny, largely because it happened to a
competitor of mine in the carpet industry who I didn’t especially like! They
supplied a container load of bitumen backed carpet tiles for collection by
their distributor in the Kingdom. The container was on the high seas for nearly
three weeks, and then at the port for a couple of days before it was
inspected…in the height of summer! If it was 40+ degrees outside the container,
it boggles the mind to wonder what the internal temperature must have reached.
And when the doors were finally opened, the top layers were a mash of melted
bitumen and carpet fibres. Try checkcing that against documents!
The second example could have happened to me, so I will
recount it less flippantly. I was due to ship six pallets of carpet tiles to
Saudi Arabia for a one-off project – we rarely had any significant business
there. Our distributor was a very tall German guy called Manfred, who I
collected from the airport early in the morning after a late night out with our
somewhat suspect Irish distributors. Manfred explained exactly how he wanted
the pallets and boxes labelled to ensure that any delays due to inspection at
the port in Saudi Arabia were kept to a minimum. I followed his advice to the
letter, and the consignment smoothed its way through to its final destination.
And what it taught me is that clarity both in your documents, and in whatever
identifies your physical goods on the outside of the boxes or pallets, will
minimise delays and maintain the profitability of your international orders.
Since then, we have had both Lockerbie, 9/11, and a range of
other terrorist-based scares and incidents, resulting in increasing and largely
necessary pressures on businesses to secure their supply chains. The EU’s Authorised
Economic Operator (AEO) and the equivalent CTPAT in the USA have been
introduced to create an international trading community of ‘trusted operators’,
where every link in an AEO’s supply chain is examined and regularly reviewed to
ensure that they merit their trusted operator accreditation. That is the way
the world is going, with most Customs authorities already complying to the
principles of AEO even if they do not yet have a formal system in operation. If
you would like to know more about AEO and how it might benefit your business,
either as an exporter or an importer, please do not hesitate to call Strong
& Herd LLP. Meanwhile, taking just a little care to get your documents
right for every shipment will ensure that you don’t incur unnecessary delays
and charges.
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